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& nbsp; & nbsp; & nbsp; approaching 2008 Beijing Olympic Games, triggering strong domestic and international business organizations, the Olympic bus ride to get higher profits. However, delicious cherry tree planted hard, retrieve bills over the years involved in the Olympic business, both successfully reached the winner purpose, there are losers lose everything. Editorial department of special planning the sporting goods trade show marketing agency reports, the reporter in-depth investigation in Shanghai and Beijing, interviewed dozens of people in the industry have had ten years of sports marketing experience, the interpretation of international companies Nike, Inc. Li Ning and local sports marketing company on the success or failure for the "ride" the commercial institutions to provide methods and experience of sports marketing. Nike was founded only 30 years to sit tight beat old rivals Adidas in the world, Nike China Liu Xiang, but also because the success of planning a series of activities have been widely acclaimed industry. Nike's success is not to sell shoes, only marketing emotion. & nbsp; & nbsp; & nbsp; sponsoring sporting events rarely behind Since Liu Xiang won the first prize at the Athens Olympics, he has become the object of pursuit of numerous companies competing, and this Nike's employees when it Liu Xiang fraternizing drink and a laugh, because Nike as early as 2002, when Liu Xiang, freezing or the media when it signed a contract with him. Athens Olympic Games gold medalist in the 32 Chinese delegations have 12 Nike sponsorship, including kayaking, tennis and other ground-breaking projects. Why only Nike to insight into the opportunities? Nike tells its own experience the company wants to leveraging the sports industry, sports marketing is not a sponsor, but also to be steady and constant innovation. corporate sponsored events often ha cheap foamposites ve to spend huge amounts of money. Li Ning, Shanghai GM, GM (China), the farmer Springs, JLF, Qingdao Red Collar Dress as a partner in the Olympic Games, the Chinese Olympic Committee each company shall pay 10 million yuan worth of cash or goods, which can not be less cash to 90%. In contrast, very few Nike sponsorship of sports events, but it's brand exposure but never less than others. At the 1996 Atlanta Olympics, 12 paid $ 46.5 million of the company was named the official sponsor, Adidas. Nike quietly bought out prominently Atlanta, billboards, made Nike the exclusive advertising. According to executives at Nike had introduced work during the Olympic Games, Nike sponsored the national diving team swimwear, in fact, Nike does not produce swimwear, but to this end the temporary bought a factory. Indeed, sponsored by the Li Ning Company is also receiving awards won on the championship podium the eye, but many of the media confused the picture freeze beautiful moments in the athletes jumped into the water from the air, no doubt Nike has prevailed. mention brand exposure, may people the impression deeper Liu Xiang. Day 3 at the gold medal, the major media constantly replayed moment Liu Xiang gold medal, and his feet magic shoes is Nike carefully prepared. Nike brand exposure just a small part of all the work to maintain long-term contact with the athletes is much more important. athletes perfect planning case Nike public relations manager Li Yuan Wen original work at Nike headquarters, according to her, 16 buildings are the headquarters of the world's top athletes named. Office lobby displays photos of famous sports stars and trophies; connecting each building on the promenade of the walls hung with copper statue of Nike signed Players States and Biography ...... "tour, visitors feel the pride of these sports is that they live . The part you will often see buy cheap jordans online the stars move around in the office, they dine at the same restaurant with the staff; the same gym, like family no staff asked them to autograph, "she says with a laugh... Employees Nike sports marketing department to run around all day in a variety of training ground, can not wait to live together with the athletes. It is also able to identify what Nike excellence of the important reasons. Li Tong was signed Nike track and field athletes, because Liu Xiang alumnus, so long before there is contact with Liu Xiang. Li Tong's recommendation, plus the actual inspection of Nike, Nike makes Liu Xiang entered the field of vision. In late May 2004, Nike put Michael? Johnson go to China, then Johnson Liu Xiang feeling in good shape, so Nike boldly develop programs based on this fact. The whole event from June to begin planning to begin in late July to promote, through public relations and networking, the Chinese team to Athens 10 days ago launched advertising. In addition to advertising, Nike also designed in Sina News Liu Xiang, Liu Xiang, gold medal after 30 million people go browsing Liu Xiang's every move. While other companies are planning to make endorsements when Liu Xiang, Nike has been the first time provide a comprehensive understanding of the national audience, Liu Xiang's platform. Nike Pan Jianhua, director of the Greater China market, said this is just the opening and Liu Xiang relations. "Our long-term goal is to be able to represent Nike in 2008, Liu conveyed a voice. We are planning four years, which occur when Liu Xiang, he is not professional players, professional players can lay the league a few months. Nike must use appropriate point in time make him appear, and each occurrence has a different story. " classic Nike athletes closely when said Jordan, from 1985 has been 20 years since the signing, Jordan shoes has been developed to "18 generation", a cheap air jordans gain this year, Nike Jordan go to China for the high school league championship awards. Jordan endorsement of Nike products, to convey to children the concept of basketball star, to encourage children to enhance their longing for basketball. In fact, many companies are also sponsoring Jordan, and consumers are very natural to think of Michael Jordan and Nike together. Pan Jianhua said that the work at Nike 10 years there is an important experience, sports business takes time. "Sport is the emotional nature of business, is that people's excitement sadness and joy, and cultivate emotions like love, like, need to accumulate many domestic sponsorship is short-term, but this effect is almost zero, because consumers are very forgetful If enterprises selected image associated with their motion, should serve as a long-term investment. "Like the company is now doing" celebrity training hall "is the annual Invites the World to China to teach the former Olympic champion, to provide guidance for Chinese athletes, Not only is the technical level, but also the level of competition mental preparation. Such a company is to maximize the use of existing resources. connotation five seconds outside of a girl in the school cafeteria to buy a piece of cake, she made the motion to throw the discus throw out the plate, then took a bite the hands of the rest of the cake. This is the latest Nike ad campaign created five seconds "at any time" in a segment, this series of ads took the audience award at the Advertising Festival in Chengdu. And many generous different Nike, the advertising costs are very low, the background story is the students' daily learning and local life, the concept you want to convey is: sports has been integrated into your life. What five seconds ad mean? General business tend to do their own image ad, shouted a slogan or even repeated three times, and Nike has a st jordans on sale online ory. Nike knows that consumers slogan or a logo does not feel anything, and he did nothing to think. brand manager of Nike's Xu Ying in the company for three years. When it comes to brand strategy, she has been stressed that Nike is in creating and leading a culture. So proud that she created Nike shoes culture in China. Xu Ying said that three years ago, no shoes Chinese culture. China is a country clothing, people have always been a pair of shoes with a wide variety of clothes, rarely choose shoes. The secret of Nike shoes to create a culture is to choose the right people to do the right thing. When a group of children from abroad like to do some underground stuff. Nike contact with them, to give them the performance in China. Nike shoes promote culture Another tip is to take full advantage of the power, there is a shoetalk (I'm crazy shoes) Forums Sina, users can tell the above story shoes, any brand of shoes can be discussed. & nbsp; & nbsp; & nbsp; consumer acceptance of the culture, to accept your brand fundamentally. Like the US or the UK football NBA has moved far beyond the scope of events, a campaign has become the country's carnival activities. "NBA is a very systematic system, the entertainment, competition, factors stars any one industry contained perfect presentation in front of you." Pan Jianhua said. Nike is now the main push the basketball culture. American high school league is the NBA's preparatory classes, and the National High School League Nike in China have also been held to a fourth year. This year, Nike launched the "Alliance concept" and proposed to do YouthCulture (youth culture). Xu Ying said: "There is only one basketball championship, but there are many in YouthCulture can dunk champion may be the best, the best comic strip can also be the most dazzling cheerleader, ...... We started construction of the platform. After completion jordan retro 14 white/fuchsia blast/black , we decided to start the promotion of culture. Only those who have the ability to influence culture to popular. We launched this year 'Warriors Union', you want to tell the children not only need to have their own style, but also need to have an alliance behind you, help you cheer, you write articles, painted posters in Shijiazhuang, Hebei, a player has organized more than 1,000 people, the Internet got 5000 votes. Only a cultural identity, will have a very big effect. " at the Shanghai headquarters of the interview, I happened to see PR Amy read a letter in high school league activity for a planning program, though naive, but seriously. Nike's employee said, when they were the streets of Beijing to interview the children, they say, Nike really understand them. Here we see a brand really affect children in their very early age lay deep imprint brand that affect their lives.0.jpg (292.28 KB, download times: 0) download attachment save to album 2014-7-19 upload at 20:24 New engraved Nike Air 180, launched two new color new "Safari Sole" Pack. A black and blue as the main colors collocation details and Safari bottom decoration, while a selection of navy blue shoes with white and blue Safari in the bottom and the whole bright decoration, very eye-catching. It is reported that these two Nike Air 180 will be listed recently, like friends may wish to pay attention to. 1.jpg (302.56 KB, download times: 0) download attachment save to album 2014-7-19 upload at 20:24 2.jpg (219.84 KB, download times: 0) download attachment save to album 2014-7-19 upload at 20:24 3.jpg (173.47 KB, download times: 0) download attachment save to album 2014-7-19 upload at 20:24 4.jpg (342.38 KB, download times: 0) download attachment save to album 2014-7-19 upload at 20:24 5.jpg (158.2 KB, download times: 0) download attachment save to album 2014-7-19 u jordan 3 katrina 2018 pload at 20:24 6.jpg (289.5 KB, download times: 0) download attachment save to album 2014-7-19 upload at 20:24 7.jpg (161.23 KB, download times: 0) download attachment save to album 2014-7-19 upload Nike at 20:2401_gucci_tokyo.jpg (158.2 KB, download number: 0) download attachments saved to the album 2010-6-9 11:36 upload famous fashion brand Gucci released its Icon Tokyo store merchandise preview period. 02_gucci_tokyo.jpg (89.28 KB, download number: 0) download attachments saved to the album 2010-6-9 11:36 upload 03_gucci_tokyo.jpg (116.44 KB, download number: 0) download attachments saved to the album 2010-6-9 11:36 uploadCole Haan 2013 spring summer LunarGrand Wingtip new color release 2013-12-08 23:17:24 popular shoe brand Cole; Haan's LunarGrand Wingtip with Nike Lunarlon because of shock absorption and the British temperament strong shoes and more pursuit of the trend of people, today Xiaobian bring two Cole Haan for the spring and summer of 2013 launched a new color LunarGrand Wingtip. Two color with orange green and black collocation collocation deep blue image of the show, the former uses a suede material as the main material, which adopts the oil leather base, two shoes are revealed the Cole Haan technology has always been the British style of love, may wish to refer to a friend. NikeCourt Flare new color is now available for sale at 2015-08-25 14:37:36 looks like the opening of the US Open, a series of shoes have been exposed! The day before the NikeCourt brings the new color of the Flare for us, the brand to the bold innovation in color design! Black shoes, with snakeskin texture modification, red Swoosh and big bottom, let it full of good tide flu. It is reported that the shoes will be sold from the range of size girls continue to US12, can meet many people's needs, the shoe is now officially on sal jordans on sale mens e, number 810964-010. & nbsp; & nbsp; & nbsp; [Chinese shoes Network - Scroll News] fake people Hai have the latest revelations, Nike high shoes-quality Chinese and foreign are different, he has to report to the business sector, at 17:00 on September 7 Voice of the economy Focus: Nike unprovoked suffered discrimination, the parties which say Wang, foreign brands in the local honestly, why the Chinese would aliasing? & nbsp; & nbsp; & nbsp; According to Voice of the economy "CNR Financial Review" reported that the first person is called a fake Wang have the latest revelations, he was recently in Beijing a Nike monopoly price shop to buy a pair of Nike high as 1,299 yuan quality sneakers and sports shoes with foreign countries is different, the price is much more expensive than abroad. Then Wang Xicheng District, Beijing Industry and Commerce Bureau to report his encounter. Wang himself describes details. Voice of special economic commentator Zhang renowned branding expert comment. & nbsp; & nbsp; & nbsp; Moderator: Can you give us a detailed talk about what evidence you are able to explain to grasp you to buy this pair of Nike heels overseas quality and price are the same paragraph There's the difference? & nbsp; & nbsp; & nbsp; Wang: I bought this shoe itself from the appearance can be clearly seen. After the heel is a cushion, but the forefoot is clearly color rubber sole, no cushion colors. This shoe soles specially set up two observation windows, air cushion shoe is as a selling point, it is to let consumers know that cushion. Forefoot and the heel a clear distinction, heels can see it, there are a similar kind of carbon fiber that feeling, feeling a bit like a mask of cloth cushion, heel can be seen, but there is no forefoot part . & nbsp; & nbsp; & nbsp; Moderator: This is from the looks of it, not its selling point forefoot palm of the pad, the othe air jordan 11 space jam for sale r is the difference between the price you have noticed it? & nbsp; & nbsp; & nbsp; Wang: the difference in price I particularly looked at the price of US official website, the official website of the US price is $ 125, China is 1,299 yuan. And in fact there are many promotional discounts will shop in the United States, in fact, many places in the United States sold more than $ 125 cheaper. Special Photo US official website can be clearly seen that the shoe observed in the two observation window content is the same, there are a white carbon fiber felt cushion. But in the Chinese website of view, picture Chinese website picture with the United States is not the same. & nbsp; & nbsp; & nbsp; Moderator: This difference is still getting bigger, you are first met such a thing? & nbsp; & nbsp; & nbsp; Wang: This kind of thing should not be regarded as the first encounter. & nbsp; & nbsp; & nbsp; Moderator: also not the first time, that in your opinion the foreign brands differentiated not be suspected of cheating consumers is a common phenomenon? & nbsp; & nbsp; & nbsp; Wang: It should be a common phenomenon now, for example, a lot of cars to China will jianpei. There are many so-called big brands, or a small brand, to China to sell the price than in other developed countries, a lot more expensive, and even many in very general foreign brands to China seems to have engaged in a very high-end. & nbsp; & nbsp; & nbsp; Moderator: What rights do you plan next? & nbsp; & nbsp; & nbsp; Wang: Because we have to report to the West and Industry Bureau, Trade and Industry Bureau hopes to have a penalty. If Nike is not a voluntary recall of this product, and to apologize and compensate consumers, we will go to court. & nbsp; & nbsp; & nbsp; Moderator: go to court to sue is one of the main rights of way you next? & nbsp; & nbsp; & nbsp; Wang: Yes. & nbsp; & nbsp; Cheap jordans online air jordan 11 blackout for sale & nbsp; Moderator: Well, thank you very much Mr. Wang Hai your experience tell us, thank you to you again. & Nbsp; & nbsp; & nbsp; & nbsp; Moderator Panel Discussion & nbsp; & nbsp; & nbsp; Moderator: recent negative foreign brand exposure rate is very high, to We give a few examples, Adidas sportswear, Ajisen Ramen, KFC also Leonardo da Vinci furniture. Foreign brands despite scandals, but still bullish, which were the reason in the end why? With a product in the United States regardless of good quality and the price is cheaper, the first to ask you to do an objective analysis, you think with a shoe at home and abroad, but such a big difference count is a normal phenomenon. & Nbsp; & nbsp; & nbsp; & nbsp; Zhang: if the basic rules of the game from the business community - the integrity of this point of view, this is definitely not normal. Because the most important thing is to adhere to the principles of integrity, to provide products to consumers according to different countries, different regions, such as climate, says consumer body or its foot physique make some technical changes to adapt consumer demand. However, quality control should maintain the unity. & nbsp; & nbsp; & nbsp; Moderator: So why is there such a quite normal phenomenon? Aliasing to China on it? & nbsp; & nbsp; & nbsp; Zhang: This phenomenon occurs not only in the sporting goods among. Recently exposure out there are a lot of categories that situation. The most important reasons include two aspects, one is the legal system, there is a trade regulatory system is not in place, resulting unsound. For example, the sporting goods industry, including quality standards of local brands, especially leading brands, such as Li Ning and so these brands. Their standards are higher than the national standard, so if strictly from a legal perspective, it is difficult to say that Nike is an offense, w Retro jordans for sale hich according to Chinese laws are unfounded. But the fact is indeed not in accordance with the highest standards to be sold to Chinese consumers. & nbsp; & nbsp; & nbsp; Moderator: We still come back to this pair of Nike shoes, I see that there are friends to make a point, a lot of foreign brands are in fact our domestic OEM production, so As a natural quality two to will there is a difference, do you think this reason it can be set up? The styles and prices have caused the difference? & nbsp; & nbsp; & nbsp; Zhang: This is not the reason. Basically most of the world's sports shoes produced in China, even in the United States to sell the product is made in China, so from the perspective of quality, can be consistent, this is not the fundamental problem. & nbsp; & nbsp; & nbsp; Moderator: foreign brands is not the first accident, especially the most recent period. However, we found one hundred foreign products in response to quality problems, the attitude of so many people are not satisfied. For example, delay, neglect, shirk responsibility, rambling excuse, etc., we Chinese market, foreign brands, it is how so cattle can it? & nbsp; & nbsp; & nbsp; Zhang: First, is our national standards in some categories there is less than the highest level of international standards, from a business perspective did not violate state law, then It can be called low-key response. & nbsp; & nbsp; & nbsp; Moderator: lower my standards. & nbsp; & nbsp; & nbsp; Zhang: Yes, lower my standards. Because raising standards mean increased costs, increased costs mean lower profits, this is one thing. On the one hand there is the regulation of the industry, especially the developed countries at the international, different industries, there will be a regular evaluation of the product, as well as the corresponding product rankings and so on. Although in China Sporting Goods Federation, but they play in terms of the functions of industry regulation, especially for regulation of international brands, it is difficult to have the intensity of the behavior. & nbsp; & nbsp; & nbsp; Moderator: Just Wang said, he intends to take an appeal to the Trade and Industry Bureau of the means for their own rights, do you think his rights in this company to be able to win the final ? & nbsp; & nbsp; & nbsp; Zhang: I think regardless of the final results of how, to fight the lawsuit itself has won. Because we Chinese consumers or industry regulatory body has long been ignoring this problem is the quality of domestic brands sold in the territory of foreign products is inconsistent, and the price difference is there. For no matter what kind of a purpose, to challenge such a situation, I think that in itself is already won his corresponding results. As for the program from the legal context, I find it hard to get a better fruit, but the act itself is already very worthy of recognition. & nbsp; & nbsp; & nbsp; Moderator: also want to because one pair of sports shoes such appeal, can change our whole legal regulations or relevant industry standards, it becomes more rigorous, let us also benefiting millions of consumers, good, thank you very much Mr. Zhang Qing to make a comment.may also consider sneaker for single color Air Jordan Future Low shoe body is tired. 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