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When Nike sponsored 21 Chinese 28 teams in the Olympic Games, when Adidas became the main sponsor, Lining began his unique "Olympic marketing". With the progress of the Olympic Games, the top two have encountered unexpected setbacks, while the small investment Li Ning Co has played a beautiful campaign. With the latter match, perhaps only the success of Puma and Boulter. 1; Lining moment: opening ceremony of the "fire" as the Li Ning Co's CEO, Zhang Zhiyong still clearly remember that day, when Lining lost a qualified sponsor of the Olympic Games, his employees cry on each other's shoulder. Since the four Olympic Games in 1992, Chinese athletes have bee Cheap air jordan 12 for sale online free shipping n wearing the "Lining" on the podium. In 2008, at the gate of the Olympic Games, witnessed countless brilliant moment, but Germany's world sporting goods giant Adidas (ADIDAS). but the reality is that Zhang Zhiyong's loss and depression did not last long. When Lining at the opening ceremony "flying" lit the sacred Olympic torch, Li Ning Co ushered in their real spring. The opening of the first trading day after the company's shares quickly soared, while Beijing's Lining high streets and back lanes store is crowded. Li Ning Co performance across the board, and even can be said without losing to Adidas. But it is said that Adidas will throw $80 million for the sponsorship of the Beijing olympics. And their new store in Beijing cheap jordans online , Sanlitun, the Adidas Sports City, cost $80 million! The ratio of input to output, Li Ning Co apparently accounted for the big "cheap."". in addition to benefit from the opening ceremony of the "fire" continuation effect, Li Ning Co also in the two aspects of team sponsorship and media marketing have played a good battle. Lining's China's four biggest "dream team" has consistently won gold medals at the olympics. Cooperation with CCTV and Li Ning Co is used. 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